Businesses — MSME offering

At every stage in the life of the business

The firm supports micro, small and medium-sized enterprises in the situations that shape their future. In MSMEs, a single decision can put everything at stake: a first investment, an audit by the authorities, entry into an export market, a dispute between partners, a succession.

They rarely have the support functions of a large group to deal with them. The firm takes on that role for the duration of the assignment: diagnosis, structuring, drafting, and preparation for discussions with the authorities, financial partners or lawyers, through to closure. Each engagement draws, as the case requires, on the instruments of the four practice areas.

Eight types of situation

Step 01

Launching a business

A new venture stands or falls on the soundness of its initial assumptions: market, customers, price, investment, profitability. The firm tests its viability before any financial commitment and sets its framework.

Support covers the market study, positioning, business model, business plan and the legal and financial structuring of the project, through to the preparation of financing applications and available support schemes.

Services

Deliverables

Market study and competitive analysis
Market study
Positioning and offer definition
Positioning platform
Business model
Business plan
Business plan and financial forecasts
Financing plan
Choice of legal form
Financing application
Financing and support applications
Launch roadmap
Step 02

Structuring and growing

Growth exposes organisational weaknesses: implicit processes, poorly controlled costs, ad hoc management, scattered tools. What worked on a small scale becomes a brake as the business develops.

The firm diagnoses how the business operates, formalises processes, puts cost and purchasing control in place, and installs the management tools and information systems needed to scale up.

Services

Deliverables

Operational diagnosis
Diagnosis report
Organisation and allocation of responsibilities
Target organisation chart
Process formalisation
Procedures manual
Cost and purchasing control
Cost optimisation plan
Management dashboards
Management dashboard
Selection and deployment of information systems
Information system master plan
Practice areas involvedStrategy & Operations
Step 03

Selling and communicating

An offer is only as good as its ability to be understood and chosen. When sales plateau, the cause often lies in blurred positioning, an unsuitable sales organisation or scattered communication.

The firm aligns sales strategy, brand and digital presence around a single positioning, sets cascaded objectives and equips the business with tools to monitor its sales activity.

Services

Deliverables

360° strategic diagnosis
360° strategic diagnosis report
Sales strategy and objectives
Sales action plan
Sales force organisation
Brand platform
Brand and communication platform
Communication plan
Digitalisation and online presence
Digital roadmap
Sales management tools
Sales dashboard
Practice areas involvedStrategy & Operations
Step 04

Investing and financing

A well-structured investment draws on the public schemes to which it is entitled. The application must still be built to be admissible: a costed project, a coherent financing plan, documents that meet the bodies' requirements.

The firm structures investment applications, identifies the incentives provided by the Investment Charter and the support programmes available, prepares bank financing applications and supports the business until a decision is reached.

Services

Deliverables

Structuring of the investment project
Investment application
Financing plan and forecasts
Financing plan
Identification of available incentives
Financial forecasts
Eligibility analysis
Eligibility memo
Bank financing applications
Incentive applications
Follow-up of the review
Bank financing application
Practice areas involvedInvestment & Development
Step 05

Exporting

Access to foreign markets requires mastering the rules that determine tariff preferences: product origin, tariff classification, trade agreements. A mistake at this stage is paid for later, during an audit.

The firm ensures they are correctly applied from the design stage of the export offer, supports the choice of markets and entry modes, and organises the company's export function.

Services

Deliverables

Export readiness diagnosis
Export diagnosis
Selection of target markets
Target market study
Analysis of trade agreements
Memo on applicable agreements
Rules of origin
Origin analysis
Tariff classification
Tariff analysis
Organisation of the export function
Export action plan
Step 06

Facing an audit

A post-clearance audit must be prepared under tight deadlines and across large volumes: several years of transactions, numerous tariff lines, proofs of origin to justify.

The firm reconstructs the files, analyses the disputed tariff lines, structures the responses to the customs authorities and, where necessary, prepares litigation files in liaison with lawyers.

Services

Deliverables

Assistance during the audit
Reconstruction file
Reconstruction of transactions
Tariff and origin analysis
Tariff and origin analysis
Reasoned responses
Responses to the customs authorities
Compliance audit
Customs compliance audit
Risk map
Preparation of litigation files
Litigation file
Practice areas involvedCrisis Management & Restructuring
Step 07

Overcoming difficulties, passing on the business

Crisis and succession situations put business continuity at stake: cash-flow pressure, disagreement between partners, departure of the head of the business, succession. They call for rapid decisions in a context where trust has been weakened.

The firm steps in to stabilise the situation, weigh the options and organise what comes next: turnaround plan, conflict resolution, transfer scenarios and leadership continuity.

Services

Deliverables

Crisis diagnosis
Crisis diagnosis
Cash-flow plan and emergency measures
Turnaround plan
Business rescue and turnaround
Crisis exit protocol
Resolution of disputes between partners
Transfer scenarios
Transfer scenarios
Leadership continuity plan
Leadership continuity
Communication plan
Practice areas involvedCrisis Management & Restructuring
Step 08

Training teams

A lasting transformation depends on its ownership by the teams. Managers and staff need the skills that bring new rules, new tools and new requirements to life.

The firm designs and delivers training tailored to the company's needs, in its areas of expertise, with the award of a training certificate.

Services

Deliverables

Training needs analysis
Needs analysis
Design of tailored programmes
Training programme
Delivery of seminars and workshops
Training materials
Executive capacity building
Case studies
Team training
Training certificate
Learning assessment
Assessment report
Practice areas involvedPublic Affairs & Policies

How we work

Preliminary diagnosis

Each engagement begins with a diagnosis that clarifies the need and scopes the case before any proposal is made.

Right-sized engagement

Scope, deliverables and timetable are adjusted to the size of the business and the stakes of the case, and quoted accordingly.

Direct leadership

Every assignment is led directly by the founder, who brings in specialised consultants and experts as each case requires.

A project to structure, a decision to prepare

Every assignment begins with a preliminary diagnosis that clarifies the need and scopes the case before any proposal is made. Every assignment is led directly by the founder.