Resources · ASKonsult
Publications, speaking engagements and tools to inform decisions
Analysis notes, regulatory briefings, opinion pieces, academic publications and speaking engagements: ASKonsult resources address the questions faced by executives, investors and institutions in Morocco and Africa, from customs and international trade to public procurement, investment and crisis management. Each publication relies on verified and dated legal texts.
Latest publications
Opinion
Matters that fit no category
Organisations have specialists for each of their identified problems. The difficulties that genuinely put them at risk are those located at the intersection of several disciplines, which no single adviser takes charge of as a whole.
Analysis note
EU preferential origin: preparing for post-clearance verification
Preferential tariff treatment is granted on importation on the strength of a proof of origin. It may be called into question years later. Post-clearance verification places on the importer a risk that it can control only if it has organised, in advance, access to the supporting documents held by its
Analysis note
Free AI tools: what users pay in data
Free access to a conversational assistant is not a service without consideration. Depending on the settings, the terms of the main providers provide for the use of exchanges to improve models, their review by humans and their retention beyond the session. For a company, an association or a public bo
Regulatory briefing
The EU AI Act after the 2026 omnibus: what concerns a Moroccan exporter
Regulation (EU) 2024/1689 on artificial intelligence applies beyond the borders of the Union. Regulation (EU) 2026/1744, known as the Digital Omnibus on AI, postponed its obligations relating to high-risk systems and added new prohibited practices, without amending the transparency obligations of Ar
Analysis note
AI and personal data in Morocco: Law No. 09-08, transfers, CNDP guidance
No Moroccan text specific to artificial intelligence governing the use of personal data by such tools had been identified as at 21 October 2026. The applicable law is Law No. 09-08, which covers every stage of a use of AI: purpose, information, formalities, security, subcontracting, transfer abroad
Speaking engagement
Panel “Retail Tech in Morocco: realities and emerging trends”
Expo Day of the Moroccan Retail Tech Builder (MRTB), UM6P, Benguerir, 25 May 2023.
A complex matter first calls for a diagnosis
Every engagement begins with a preliminary diagnosis that qualifies the situation and its urgency, before any proposal.