Global, strategic, legal & institutional consulting firm · Marrakech, since 2014
A single focus: resolving complex problems
when facing
Business leaders, investment project sponsors and public institutions call on the firm at critical moments and turning points for their organisation: when the situation is sensitive, deadlines are tight and quality is non-negotiable.
Firm founded in Marrakech
Public and private organisations supported
Assignments obtained through referral
Customs audit files handled
Tariff lines analysed
A global, strategic, legal and institutional consulting firm, based in Marrakech since 2014
A.S Konsult’ is a strategic, legal and institutional consulting firm founded in Marrakech in 2014. It works in Morocco with business leaders, investment project sponsors and public institutions, on cases that fit no single category: at once strategic, economic, legal and institutional.
Its backbone is crisis management: restructuring, litigation, customs audits, governance disputes, leadership transitions. The firm is called in when the situation is critical, deadlines are tight and quality is non-negotiable. The same logic extends to marketing and communication at turning points — repositioning, strategic reorientation, launch — when the task is no longer to write, but to embody a strategy and put it into words.
Every assignment is led directly by the founder, trained in management and law, who brings in specialised consultants and experts as each case requires. More than fifty organisations have worked with the firm: ministries and local authorities, development agencies, chambers of commerce, international cooperation bodies, industrial groups, SMEs and start-ups.
Four instruments
- Strategic advisory
- Capital structuring
- Legal risk management
- Institutional insight
Four practice areas, sixteen service lines
Strategy & Operations
Strategic advisory
“If one does not know to which port one is sailing, no wind is favourable.”
- Marketing & Innovation
- Sales Performance
- Audit & Interim Management
- Information Systems & Digital Transformation
Crisis Management & Restructuring
Legal risk management
“Nothing is permanent except change.”
- Business Rescue & Turnaround
- Customs Compliance & Litigation
- Governance & Dispute Resolution
- Leadership Transition & Continuity
Investment & Development
Capital structuring
“Someone is sitting in the shade today because someone planted a tree a long time ago.”
- Financial Engineering & Grants
- International Business Law
- Entrepreneurship & Early-Stage Ventures
- International Trade & Export
Public Affairs & Policies
Institutional insight
“Nothing is possible without people; nothing lasts without institutions.”
- Institutional Advisory & Territorial Engineering
- Tender Intelligence & Public Procurement
- Executive Learning
- Facilitation & Moderation
An MSME offering, at every stage in the life of the business
The firm supports micro, small and medium-sized enterprises in the situations that shape their future. Each engagement draws, as the case requires, on the instruments of the four practice areas.
In MSMEs, a single decision can put everything at stake: a first investment, an audit by the authorities, entry into an export market, a dispute between partners, a succession. They rarely have the support functions of a large group to deal with them.
The firm takes on that role for the duration of the assignment: diagnosis, structuring, drafting, and preparation for discussions with the authorities, financial partners or lawyers, through to closure. Each engagement is scaled to the need and quoted after a preliminary diagnosis.
Launching a business
A new venture stands or falls on the soundness of its initial assumptions. The firm tests its viability before any financial commitment and sets its framework.
- Market study
- Positioning
- Business plan
- Project structuring
Structuring and growing
Growth exposes organisational weaknesses: implicit processes, poorly controlled costs, ad hoc management. The firm puts in place the tools needed to scale up.
- Operational diagnosis
- Process formalisation
- Cost and purchasing control
- Management tools and information systems
Selling and communicating
An offer is only as good as its ability to be understood and chosen. The firm aligns sales strategy, brand and digital presence around a single positioning.
- Sales strategy
- Brand and communication
- Digitalisation
Investing and financing
A well-structured investment draws on the public schemes to which it is entitled. The firm builds the applications and sees them safely through the review process.
- Structuring investment applications
- Investment Charter incentives
- Public support schemes
Exporting
Access to foreign markets requires mastering the rules that determine tariff preferences. The firm ensures they are correctly applied from the design stage of the export offer.
- Market access
- Trade agreements
- Rules of origin
- Tariff classification
Facing an audit
A post-clearance audit must be prepared under tight deadlines and across large volumes. The firm reconstructs the files and structures the responses to the customs authorities.
- Post-clearance audits
- Customs compliance
- File preparation
- Responses to the customs authorities
Overcoming difficulties, passing on the business
Crisis and succession situations put business continuity at stake. The firm steps in to stabilise, weigh the options and organise what comes next.
- Business rescue and turnaround
- Disputes between partners
- Leadership transition and continuity
Training teams
A lasting transformation depends on its ownership by the teams. The firm designs and delivers training tailored to each audience.
- Executive capacity building
- Team training
- Training certificate issued
They have placed their trust in us
Institutions, cooperation bodies, organisations, companies and establishments supported since 2014.
A sensitive case, a decision to prepare
Every assignment begins with a preliminary diagnosis that clarifies the need and scopes the case before any proposal is made. Every assignment is led directly by the founder.