Public policy consulting in Morocco · Public Affairs & Policies

Public policy consulting in Morocco: institutions and territories

Territorial diagnosis, public strategies, public procurement and training: the role of public policy consulting in Morocco for institutions and organisations.

The role of public policy consulting in Morocco

Above all, public policy consulting in Morocco supports the design, implementation and monitoring of public action. The firm thus works with ministries, territorial authorities, public agencies and cooperation bodies.

It also supports private organisations whose projects depend on their relationship with institutions. In every case, this relationship is indeed a condition for the sustainability of projects.

Territorial and institutional diagnosis

Firstly, the 2011 Constitution and the 2015 organic laws on territorial authorities form the basis of advanced regionalisation. This framework thus gives regions, prefectures and provinces, and municipalities their own, shared and transferred powers. Any territorial strategy therefore starts with a precise reading of this framework.

The diagnosis then combines territorial analysis, a reading of the legal framework and a map of the stakeholders involved. It thus reveals the institution's real levers, constraints and room for manoeuvre.

Public policy consulting in Morocco: strategies and master plans

The Institutional Advisory & Territorial Engineering department also supports the design of strategies and master plans. The work draws in particular on the founder's training in public law and territorial development.

Finally, it produces operational documents: diagnoses, guidelines, action programmes and monitoring tools. The institutions that adopt them can thus carry them forward themselves, without lasting dependence on the firm.

Institutional Advisory & Territorial Engineering

This service line supports in particular ministries, local authorities and public agencies in designing their strategies and master plans. It thus combines territorial analysis, a reading of the legal and institutional framework and consideration of the stakeholders involved.

The work also draws on the founder's training in public law and territorial development. Finally, it produces operational documents — diagnoses, strategic orientations, action programmes and monitoring systems — that the institutions adopting them can own and implement.

ServicesDeliverables
Territorial and institutional diagnosesTerritorial diagnosis
Master plans and territorial strategiesMaster plan
Analysis of the legal and institutional frameworkInstitutional analysis memo
Consultation with local stakeholdersConsultation report
Action programmes, including implementation plansAction programme
Institutional structuring of projectsProject sheets
Advice to public and semi-public institutionsMonitoring and evaluation dashboard
Monitoring and evaluation systemsAssessment report

Tender Intelligence & Public Procurement

This service line works upstream of and during responses to complex tenders. Analysis of the tender documents, requirements, risks and real chances of success therefore informs the decision to bid.

Once the decision is taken, the firm builds the response: understanding of the contracting authority's expectations, methodology, team organisation, technical proposal and overall coherence of the bid. Monitoring of opportunities makes it possible to anticipate rather than respond at the last minute.

Decree No. 2-22-431 on public procurement, published in the Official Bulletin in March 2023, has applied since September 2023. In addition, the Moroccan public procurement portal centralises tender notices.

ServicesDeliverables
Monitoring and qualification of opportunitiesMonitoring memo
Analysis of tender documentsBid/no-bid decision memo
Support for the bid/no-bid decisionRequirements analysis grid
Analysis of competition and expectationsTechnical proposal
Structuring of consortia and partnershipsMethodology note
Drafting of technical and methodological proposalsTeam schedule and organisation
Compliance check before bid submissionCompliance grid
Lessons learned after awardPost-award analysis

Executive Learning

This service line also designs and delivers training for all audiences: executives, managers, operational teams, public officials. Instructional design starts from the organisation's needs and, above all, the real situations participants face.

The programmes cover the firm's consulting expertise in Morocco — strategy, marketing, law, compliance, crisis management, institutions — and also lead to the award of a training certificate. Moreover, formats range from short seminars to capacity-building programmes.

ServicesDeliverables
Training needs analysisNeeds analysis
Instructional design, including programme developmentTraining programme
Delivery of seminars and workshopsTraining materials
Tailored in-house trainingCase studies
Capacity-building programmesAssessment tools
Case studies and role playsTraining certificate
Learning assessmentAssessment report
Award of a training certificateFollow-up recommendations

Facilitation & Moderation

Finally, this service line organises and facilitates the forums where decisions are shaped: conferences, panels, round tables, strategic workshops. It handles in particular their design, the preparation of speakers and the moderation of discussions.

Facilitation therefore aims at a concrete outcome: bringing out positions, trade-offs or actionable directions. A debrief then records the contributions and next steps of each event.

ServicesDeliverables
Design of conferences and panelsConcept and programme
Moderation of round tablesScoping note
Facilitation of strategic workshopsFacilitation run sheet
Management seminarsFacilitation materials
Facilitation of consultation processesSpeaker briefing sheets
Speaker preparationSummary of proceedings
Design of materials and running orderRecord of decisions
Debrief of proceedingsRecommendations

A.S Konsult' support in public policy consulting

Overall, the Public Affairs & Policies pole delivers the firm's institutional insight, within a global, strategic, legal and institutional consulting offer. A.S Konsult' thus provides public policy consulting in Morocco and in Africa from Marrakech.

Accordingly, each assignment starts with a preliminary diagnosis of the institution's needs. The firm's other areas of practice then complement the assignment where needed, in particular for a public or partnership investment project.

Public policy consulting in Morocco — understand, design, deliver

Public policy: a decision to inform

Each assignment indeed starts with a preliminary diagnosis that qualifies the need, before any proposal. Moreover, the founder directly leads every assignment.