International Trade & Export

International trade from Morocco: situations addressed

The department first steps in when choosing a target market and an entry mode. It then steps in when organising the export function.

Morocco's trade agreements provide tariff preferences. However, obtaining them depends on rules of origin, tariff classification and proofs of origin. In this respect, the supplier's declaration forms a little-seen link in the chain.

International trade from Morocco also faces new European requirements. The carbon border adjustment mechanism and the due diligence of European buyers are among them.

Rules of origin also vary from one Moroccan trade agreement to another. Finally, West Africa and the AfCFTA open other prospects, with their own constraints. The department belongs to the Investment & Development pole.

Approach and interventions

Each assignment starts with a preliminary diagnosis. The founder then leads every assignment directly.

Interventions include in particular:

• export readiness diagnosis;
• international development strategy;
• selection of markets and entry modes;
• analysis of trade agreements and rules of origin;
• tariff classification of exported products;
• search for partners, including distributors.

The department relies on experience of rules of origin and tariff classification gained on the firm's customs files. The deliverables include an export strategy, a target market study and a tariff and origin analysis. They also include an export action plan and a partner selection grid. Partner search, including distributors, then supports prospecting. The tariff and origin analysis shows which preferences the exported products can claim.

International trade from Morocco: related tools and services

Several tools and services extend this work:

• Grid – Selecting an export market;
• Checklist – International payment clause;
• Checklist – CBAM exposure;
• Template – Supplier's declaration (EU preferential origin);
• Export consultation – Choosing a market and an entry mode;
• Selecting an export market.

The international payment clause deserves particular attention, since it actually allocates risks. The CBAM checklist, for its part, measures an exporter's exposure to the European mechanism. In addition, the supplier's declaration template secures the documentary chain of origin.