Crisis management in Morocco · Restructuring
Crisis management in Morocco: navigating turbulence
Reputational crises, customs audits, tensions between partners or within teams, difficult successions, companies in difficulty: crisis management in Morocco covers every kind of turbulence a company faces.
Crisis management in Morocco: a lived crisis, not only a legal one
Indeed, a crisis is not limited to financial difficulties or to the procedures set out in law. For a company, it therefore covers any event that destabilises its operations, its reputation or its leadership. For example, an administrative audit, a dispute between partners, a sudden departure or a visible mistake can be enough to trigger it.
Such turbulence marks the path of every organisation. The risk lies less in the event than in how it is handled: without support, management reacts under pressure and the situation stalls. Crisis management therefore aims to regain control, then to restore a sound trajectory.
Reputational crises, chaotic launches and high-impact mistakes
For instance, a contested decision, an incident with a client, a chaotic launch or poorly managed information can expose a company publicly. A reputational crisis then unfolds within hours, and the organisation's voice itself becomes an issue.
Firstly, the firm establishes the facts and measures the real exposure. It then builds a reasoned position and organises crisis communication: messages, spokespersons and the sequence of announcements. The aim is to contain the impact, then to restore partners' trust.
Human tensions: teams, belonging and partners
A crisis can also arise inside the company. Similarly, a group of employees in opposition, a fading sense of belonging or a lasting deadlock between partners can paralyse decision-making. These situations often remain silent until they block operations.
Firstly, the firm maps positions, interests and breaking points. It then opens routes to settlement and supports a review of governance rules. Finally, it works on a shared sense of purpose, the condition for a team that functions again.
Companies in difficulty: the Book V framework
When a crisis affects cash flow and business continuity, Book V of the Commercial Code applies. Law No. 73-17 reformed it in 2018, as published in Official Bulletin No. 6667 of 23 April 2018. It thus sets out a sequence of procedures: internal and external prevention, safeguard, judicial reorganisation and liquidation.
The earlier the intervention, the more options remain open. The firm therefore prepares the financial and operational diagnosis, the cash-flow plan and the safeguard or recovery plan. However, court representation remains the role of lawyers: the firm prepares the files and works alongside them.
Business Rescue & Turnaround
This service line supports in particular companies facing difficulties that threaten their continuity: cash-flow pressure, loss of markets, debt, disorganisation. It acts preventively, from the first warning signs, as well as within court-supervised proceedings.
Diagnosis of the financial and operational situation thus makes it possible to draw up a realistic, reasoned turnaround plan. The firm prepares what is needed for discussions with creditors, partners and the bodies administering the proceedings, and handles pre-litigation situations before they turn into disputes.
| Services | Deliverables |
|---|---|
| Diagnosis of the financial and operational situation | Crisis diagnosis |
| Analysis of the causes of the difficulties | Cash-flow plan |
| Cash-flow plan, including emergency measures | Emergency measures plan |
| Business rescue and turnaround plans | Turnaround plan |
| Support for companies under court supervision | Proceedings documentation |
| Preparation of negotiations with creditors | Proposals to creditors |
| Operational restructuring | Restructuring plan |
| Handling of pre-litigation situations | Implementation monitoring |
Customs Compliance & Litigation
This service line also handles post-clearance audits by the customs administration and the underlying compliance issues: origin of goods, tariff classification and application of free trade agreements.
On each file, the firm reconstructs the audited transactions, then analyses tariff lines and proofs of origin, and builds the company's technical and legal case. More than fifty customs audit files and more than one thousand tariff lines have been handled. The firm also prepares litigation files in liaison with lawyers.
| Services | Deliverables |
|---|---|
| Assistance during post-clearance audits | Compliance audit |
| Reconstruction of audited transactions | Tariff analysis |
| Analysis of origin, including proofs of origin | Origin analysis |
| Review of tariff classification | Transaction reconstruction file |
| Application of free trade agreements | Reasoned responses to the customs authorities |
| Customs compliance audit | Litigation file |
| Responses to notices from the customs authorities | Customs risk map |
| Preparation of litigation files in liaison with lawyers | Compliance recommendations |
Governance & Dispute Resolution
This service line steps in when governance itself becomes a source of risk: disagreements between partners, tensions between shareholders and managers, unsuitable decision-making rules, a crisis of confidence with partners.
The firm therefore maps the positions and interests at stake, proposes avenues for settlement and supports the overhaul of governance rules. When the crisis becomes public, it takes charge of crisis communication, so that the organisation retains control of its messaging.
| Services | Deliverables |
|---|---|
| Governance diagnosis | Governance diagnosis |
| Map of positions and interests | Stakeholder map |
| Facilitation of dialogue between partners and managers | Crisis resolution scenarios |
| Development of crisis resolution scenarios | Crisis resolution protocol |
| Revision of governance and decision-making rules | Revised governance rules |
| Risk prevention and mapping | Risk map |
| Crisis communication | Crisis communication plan |
| Support for governance bodies during the crisis | Key messages |
Leadership Transition & Continuity
This service line supports business transfers, successions and changes of leadership, the moments when an organisation's continuity is most exposed. It also anticipates the asset, legal, managerial and relational issues raised by the handover.
The approach thus organises the transfer over time: assessment, scenarios, timetable, preparation of the successor and the teams, communication with partners. Overall, it aims to preserve the value of the business and the continuity of its governance.
| Services | Deliverables |
|---|---|
| Transferability diagnosis | Transfer diagnosis |
| Development of transfer scenarios | Transfer scenarios |
| Organisation of successions and leadership changes | Transfer timetable |
| Preparation of the successor | Leadership continuity plan |
| Support for teams | Successor support plan |
| Formalisation of key knowledge and functions | Key functions framework |
| Communication with partners | Communication plan |
| Post-transfer follow-up | Post-transfer review |
A.S Konsult' support in crisis management
The Crisis Management & Restructuring pole is the backbone of the firm, within a global, strategic, legal and institutional consulting offer. The work first reconstructs the full configuration of the case: facts, documents, legal texts, stakeholders and deadlines.
It then secures the organisation's position and builds a reasoned response. Accordingly, each assignment starts with a confidential preliminary diagnosis that defines the urgency. MSMEs also have access to a dedicated support offer.
Crisis management: a decision that cannot wait
Each assignment indeed starts with a preliminary diagnosis that qualifies the urgency, before any proposal. Moreover, the founder directly leads every assignment.