Entrepreneurship & Early-Stage Ventures

Entrepreneurship support in Morocco: situations addressed

The department steps in before any major commitment by the project sponsor. The assessment then separates solid assumptions from fragile ones.

It also steps in when choosing the legal form, then for the first funding applications. For a foreign sponsor, setting up a company in Morocco also raises specific conditions. The choice between an SARL and a branch illustrates these trade-offs, particularly in terms of cost.

The founder draws on her experience of entrepreneurial mentoring, particularly within Réseau Entreprendre Marrakech-Safi. She also knows the support schemes for business creation and early-stage funding.

The department belongs to the Investment & Development pole, which carries the firm's capital engineering.

Approach and interventions

Each assignment starts with a preliminary diagnosis. The founder then leads every assignment directly.

Interventions include in particular:

• project assessment and feasibility study;
• market and assumption validation;
• business model design;
• choice of legal form and structuring;
• business plan and financial forecasts;
• preparation of presentations to investors and partners.

The deliverables include an assessment report, a feasibility study and a business model. They also include a business plan, an early-stage funding application and a launch roadmap. Business plans and financial forecasts then support the first funding requests. Finally, a start-up dashboard supports long-term follow-up.

In entrepreneurship support in Morocco, this follow-up links first decisions to first results. The chosen legal form then determines the incorporation steps, from the negative certificate to entry in the trade register.

Entrepreneurship support in Morocco: related tools and services

Several tools and services extend this work:

• Guide – Preparing an investor pitch;
• Early-stage consultation – Business model and initial management;
• Pitch consultation – Preparing the investor meeting;
• Business plan and financial forecast;
• Investor pitch preparation.

The guide describes in particular what the investor checks during a pitch. As for the business plan, it then serves as the basis for the files of the Financial Engineering & Grants department.