A.S Konsult’ is a global, strategic, legal and institutional consulting firm. Founded in Marrakech in March 2014, this consulting firm works throughout Morocco. It also supports foreign investors targeting Morocco and Africa. Indeed, its core business is solving complex problems at the critical and turning points of organisations.

First, the firm supports business leaders, MSMEs and investment project holders. It also advises public and semi-public institutions as well as cooperation agencies. Finally, it assists foreign investors with their projects in Morocco and Africa.

The consulting work is organised into four practice areas and sixteen departments. Strategy & Operations covers marketing, sales performance, audit and information systems. Investment & Development brings together financial engineering, international business law, entrepreneurship and export. Crisis Management & Restructuring deals with safeguarding, customs compliance, governance and succession. Finally, Public Affairs & Policies combines territorial engineering, public procurement, training and facilitation.

Yes. The head office is in Gueliz, Marrakech, but the consulting firm works throughout Morocco. Meetings therefore take place at the office or remotely. In addition, some consulting assignments concern investment projects in Africa.

No. Court representation is handled by the lawyers who work with the firm. However, the firm prepares the technical files in liaison with them, particularly in customs disputes.

Confidentiality is one of the firm’s four values. Thus, no file is discussed without the client’s consent. Moreover, the contract formalises confidentiality commitments. Finally, the processing of personal data complies with Law 09-08 and the rules of the CNDP. The privacy policy sets out the details.

The site and the booking service are available in French, Arabic, English and Spanish. French is the default working language; however, the client may choose Arabic, English or Spanish at the start of the assignment.

Each assignment follows five steps. First, a preliminary diagnosis qualifies the need and the file. Next, a proposal sets out the objectives, scope, method, deliverables and quote. Then the contract fixes the phased timeline, reporting and confidentiality commitments. Execution produces interim deliverables submitted for validation. Finally, closure includes a final deliverable, an evaluation of the service and, where needed, follow-up recommendations.

The preliminary diagnosis qualifies the need and the file before any proposal. In particular, it covers the context, the stakes, the timing constraints and the people involved. As a result, the proposal that follows rests on facts rather than assumptions.

The firm sets its consulting fees on a quote basis, for each assignment in Morocco or in Africa. Indeed, scope, deliverables and timeline are adjusted to the size of the organisation and the stakes of the file. The quote is part of the proposal issued after the preliminary diagnosis. There is therefore no single price list.

The duration depends on the nature of the file and its scope. The contract then sets it in a phased timeline. However, in an emergency the firm mobilises immediately and follows the file through to closure.

The founder, Asmaa EL FORKANI, leads each assignment directly. Depending on the file, she also brings in specialised consultants and experts. The client therefore has a single point of contact, from diagnosis to closure.

First, the proposal defines the deliverables. During execution, interim deliverables are submitted for validation and adjusted where needed. At closure, the client receives a final deliverable and an evaluation of the service. Follow-up recommendations complete the file when the situation requires it.

Yes. Crisis management is the backbone of this consulting firm in Morocco. Indeed, it is called in when the situation is critical, deadlines are tight and quality is non-negotiable. Immediate mobilisation in emergencies is also one of its commitments.

Meetings are booked online on the book a meeting page. The chosen slot is then confirmed, together with the meeting details. The meeting takes place at the office in Marrakech or remotely.

The essentials are enough: the nature of the request, the organisation concerned and any known deadlines. It also helps to bring useful documents, for example a notification from the administration. In addition, a situation already under way, such as an audit or a negotiation, is best flagged from the start.

Yes. The contact form allows a written request. Then the founder reviews the request and proposes the next step.

The head office is at Le Noyer C, No. 24, rue Ibn Sina, Gueliz, Marrakech. The firm can be reached on +212 6 61 45 54 27 and at contact@askonsult.com.

Throughout Morocco, the consulting firm’s MSME offer covers eight situations. They are launching an MSME, structuring and growing, selling and communicating, investing and financing, and exporting. They also include facing an audit, going through difficulty or succession, and training teams.

Yes. The consulting firm supports the launch of an MSME in Morocco: market research, positioning of the offer and business model. It also prepares the business plan and financial forecasts. It advises on the choice of legal form and prepares the financing files. Finally, it draws up the launch roadmap.

The firm assists the company during post-clearance audits. First, it reconstructs the audited operations and analyses tariff classification and the origin of goods. It then drafts reasoned responses to the administration’s notifications. Upstream, a compliance audit and a customs risk map reduce the company’s exposure.

Yes. The consulting firm identifies the incentives and public schemes available in Morocco, including those presented by AMDIE. It analyses the project’s eligibility for the incentives of the investment charter, then prepares the application files. Finally, it follows the review with the bodies concerned.

Yes. Training is designed to measure, based on a needs analysis. In particular, it takes the form of seminars, workshops or capacity-building cycles. At the end, learning is assessed and a training certificate is issued.

For an SARL, OMPIC describes the following steps: negative certificate, drafting the articles of association, blocking the funds where applicable and registering the deeds. Next come registration for business tax with tax identification, then registration in the trade register. After registration, the company publishes its legal notices and joins the CNSS. For an SA or an SAS, subscription forms and a subscription and payment declaration are added to the file.

The negative certificate confirms that the chosen company name is not already in use. In addition, OMPIC issues it, and it is the first document of the formation file.

Yes. Law 88-17 introduced the electronic formation of companies. Managed by OMPIC, the DirectEntreprise platform brings the formation formalities together. It thus connects OMPIC, the trade register, the tax authority (DGI), the CNSS and the Official Printing Office. Authorised professionals such as notaries, lawyers and accountants use it. Its rollout was extended to the whole Kingdom in March 2025.

The most common forms are the SARL, including the single-member SARL, the public limited company (SA) and the simplified joint-stock company (SAS). The SAS, introduced by Law 19-20 of 2021, can have one or more shareholders. A business can also be run in one’s own name, as a sole proprietorship or under the auto-entrepreneur status. The choice depends on the number of partners, the liability sought and plans to open the capital. For any project in Morocco, this choice is a matter of structuring and consulting.

The SARL and the SAS have no minimum capital requirement. By contrast, the public limited company requires at least 300,000 dirhams. This threshold rises to 3 million dirhams when it makes a public offering. Capital should nevertheless remain consistent with the real needs of the project.

The cost varies with the legal form, the capital and the professionals involved. It notably includes registration duties, publication fees and, where applicable, fees for drafting the articles and for domiciliation. A first consulting meeting therefore makes it possible to estimate it for a specific project in Morocco.