Public policy consulting in Morocco · Public Affairs & Policies
Public policy consulting in Morocco: institutions and territories
Territorial diagnosis, public strategies, public procurement and training: the role of public policy consulting in Morocco for institutions and organisations.
The role of public policy consulting in Morocco
Above all, public policy consulting in Morocco supports the design, implementation and monitoring of public action. The firm thus works with ministries, territorial authorities, public agencies and cooperation bodies.
It also supports private organisations whose projects depend on their relationship with institutions. In every case, this relationship is indeed a condition for the sustainability of projects.
Territorial and institutional diagnosis
Firstly, the 2011 Constitution and the 2015 organic laws on territorial authorities form the basis of advanced regionalisation. This framework thus gives regions, prefectures and provinces, and municipalities their own, shared and transferred powers. Any territorial strategy therefore starts with a precise reading of this framework.
The diagnosis then combines territorial analysis, a reading of the legal framework and a map of the stakeholders involved. It thus reveals the institution's real levers, constraints and room for manoeuvre.
Public policy consulting in Morocco: strategies and master plans
The Institutional Advisory & Territorial Engineering department also supports the design of strategies and master plans. The work draws in particular on the founder's training in public law and territorial development.
Finally, it produces operational documents: diagnoses, guidelines, action programmes and monitoring tools. The institutions that adopt them can thus carry them forward themselves, without lasting dependence on the firm.
Institutional Advisory & Territorial Engineering
This service line supports in particular ministries, local authorities and public agencies in designing their strategies and master plans. It thus combines territorial analysis, a reading of the legal and institutional framework and consideration of the stakeholders involved.
The work also draws on the founder's training in public law and territorial development. Finally, it produces operational documents — diagnoses, strategic orientations, action programmes and monitoring systems — that the institutions adopting them can own and implement.
| Services | Deliverables |
|---|---|
| Territorial and institutional diagnoses | Territorial diagnosis |
| Master plans and territorial strategies | Master plan |
| Analysis of the legal and institutional framework | Institutional analysis memo |
| Consultation with local stakeholders | Consultation report |
| Action programmes, including implementation plans | Action programme |
| Institutional structuring of projects | Project sheets |
| Advice to public and semi-public institutions | Monitoring and evaluation dashboard |
| Monitoring and evaluation systems | Assessment report |
Tender Intelligence & Public Procurement
This service line works upstream of and during responses to complex tenders. Analysis of the tender documents, requirements, risks and real chances of success therefore informs the decision to bid.
Once the decision is taken, the firm builds the response: understanding of the contracting authority's expectations, methodology, team organisation, technical proposal and overall coherence of the bid. Monitoring of opportunities makes it possible to anticipate rather than respond at the last minute.
Decree No. 2-22-431 on public procurement, published in the Official Bulletin in March 2023, has applied since September 2023. In addition, the Moroccan public procurement portal centralises tender notices.
| Services | Deliverables |
|---|---|
| Monitoring and qualification of opportunities | Monitoring memo |
| Analysis of tender documents | Bid/no-bid decision memo |
| Support for the bid/no-bid decision | Requirements analysis grid |
| Analysis of competition and expectations | Technical proposal |
| Structuring of consortia and partnerships | Methodology note |
| Drafting of technical and methodological proposals | Team schedule and organisation |
| Compliance check before bid submission | Compliance grid |
| Lessons learned after award | Post-award analysis |
Executive Learning
This service line also designs and delivers training for all audiences: executives, managers, operational teams, public officials. Instructional design starts from the organisation's needs and, above all, the real situations participants face.
The programmes cover the firm's consulting expertise in Morocco — strategy, marketing, law, compliance, crisis management, institutions — and also lead to the award of a training certificate. Moreover, formats range from short seminars to capacity-building programmes.
| Services | Deliverables |
|---|---|
| Training needs analysis | Needs analysis |
| Instructional design, including programme development | Training programme |
| Delivery of seminars and workshops | Training materials |
| Tailored in-house training | Case studies |
| Capacity-building programmes | Assessment tools |
| Case studies and role plays | Training certificate |
| Learning assessment | Assessment report |
| Award of a training certificate | Follow-up recommendations |
Facilitation & Moderation
Finally, this service line organises and facilitates the forums where decisions are shaped: conferences, panels, round tables, strategic workshops. It handles in particular their design, the preparation of speakers and the moderation of discussions.
Facilitation therefore aims at a concrete outcome: bringing out positions, trade-offs or actionable directions. A debrief then records the contributions and next steps of each event.
| Services | Deliverables |
|---|---|
| Design of conferences and panels | Concept and programme |
| Moderation of round tables | Scoping note |
| Facilitation of strategic workshops | Facilitation run sheet |
| Management seminars | Facilitation materials |
| Facilitation of consultation processes | Speaker briefing sheets |
| Speaker preparation | Summary of proceedings |
| Design of materials and running order | Record of decisions |
| Debrief of proceedings | Recommendations |
A.S Konsult' support in public policy consulting
Overall, the Public Affairs & Policies pole delivers the firm's institutional insight, within a global, strategic, legal and institutional consulting offer. A.S Konsult' thus provides public policy consulting in Morocco and in Africa from Marrakech.
Accordingly, each assignment starts with a preliminary diagnosis of the institution's needs. The firm's other areas of practice then complement the assignment where needed, in particular for a public or partnership investment project.
Public policy: a decision to inform
Each assignment indeed starts with a preliminary diagnosis that qualifies the need, before any proposal. Moreover, the founder directly leads every assignment.
